Seth Godin explains that when your building a business that you don't really have to like it, but having a business that is remarkable is the way to go! Having people thought's and having people even talk about your business is getting your business out there, and having publicity for something people find amazing! In the end they key learning to me that i got from this video is that making a business that is remarkable or memorable is far more interesting and beneficial then to have a business that is known!
Something remarkable that could be added to our community in Cultus lake could be cleaner water and beaches such as sand. In addition to cleaner beaches, more junior amusement and activity would be a good way to get the word going around about Chilliwack. The way we can do this is adding perhaps a alcohol/drug free disco for younger kids, and indoor amusement park. For Sardis we could use newer technology as ipads, mac books, and pda's. Our entrepreneur class could include weekly presentations at different places for better learning basis.